Saltwork
Everything in one place

Saltwork HQ

One link with all of it. Built for a phone.

Save this to your home screen. In Safari tap Share, then Add to Home Screen. In Chrome tap the three dots, then Add to Home screen. It'll open like an app and you'll never have to hunt for a link again.

Live right now

The two you already have in play. Warmest things on this page.

Bromborough Road Car Sales Your friend's dad. Full audit plus a two-screen concept built from their real stock. Ask what they pay Azizi Media before quoting anything. Works on your phone Cheadle Skip Hire 24 MB homepage and analytics dead since 2023 — but they already take bookings online, so lead with a compliment, not a criticism. Works on your phone

Start here

The two things that turn a name into a paying client.

The ten prospects Real businesses near you, each with what's broken on their site and what it's worth. Start with Aintree Coachline. Works on your phone The messages to send Ten emails, one per prospect, each built on a real measurement. Tap Copy, paste, send. Three or four a day, no more. Works on your phone

Our website

What they see when they look you up.

saltwork.co.uk The site, plus the privacy, cookies and terms pages. Live and ready — it just needs the domain buying and pointing at it. Works on your phone

When someone replies

This is the bit that has to be fast.

Run an audit Paste their web address, get the finished report in about twenty seconds. Send them the link. You'll need the password — ask Andrés once and save it. Works on your phone

How to use it

Do it before you email them, not after. The whole point of the outreach message is that you already measured something real. Run the audit first, then write "I had a look this week and noticed…" and you're telling the truth.

When someone replies asking for it, send the report link straight away. Same day beats a better report next week.

The delivery playbook What happens after someone says yes. Who does what, the order, the hours cap on each plan, and the four things that must happen before any money moves. Works on your phone

The paperwork

For when a job is actually happening.

Contract and invoice Both templates with Copy buttons. Read the two red boxes — one of them is what lets you chase an unpaid invoice. Works on your phone The data protection pack The agreement and risk assessment for Andrés working from Peru. Needs both signatures before the first client with real data. Read on phone, sign later Setting up the company Eight steps, in order, for when a deal is close. Don't do it before then — the running costs start the day it exists. Works on your phone Our agreement, you and Andrés Ten points for a solicitor to turn into the real thing. Five numbers still need agreeing between you two. Works on your phone

Where things stand

01Buy saltwork.co.uk Checked and free. Nothing else can properly start until this exists — the site needs somewhere to live and the emails need to come from a real address.
02Set up hello@saltwork.co.uk Sending cold email from a personal address signed "Saltwork" looks off, and a brand new domain needs a few days of light sending before it's trusted.
03Verify your identity with Companies House Free, about twenty minutes, GOV.UK One Login. Do it early — it's the step most likely to hold up the company later.
04Start sending Three or four a day. Aintree first — they've got a holding page, so there's nobody to displace.
05Agree the five numbers with Andrés His rates, the profit split, the cash buffer, the contract value where you both decide, and the non-solicitation period.

About the computer

You can run all of this from a phone now, including the audits. Two things still genuinely need a laptop: editing anything on a client's site, and producing a proper PDF invoice.

Nothing that stops you selling. Worth buying once a couple of clients have paid for it, rather than before.

Where the brand came from The three directions we chose between, with the colours and typefaces written down. Only needed if someone asks, or if you're briefing a designer. Reference

Keep these links to yourself

None of these pages are findable on Google, but anyone with the link can open them. The prospect research and the pricing in particular shouldn't go any further than the two of you.